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Increased protein content: Does "protein cheese" really add value?

Increased protein content: Does


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Consumer advocates: Protein advertising in cheese is often misleading

Everyone has to eat enough protein to keep their body healthy. Some people use special "protein-rich" foods for this. Consumer advocates, however, point out that advertising for such foods is often misleading and that “protein cheese” has no added value.

Protein-rich foods are in vogue

The human body cells are constantly renewed and are therefore dependent on regular protein intake. But how much protein do we need per day? Some people think that you can hardly eat enough of it and use “protein-rich” foods. However, some of these products bring no added value, as consumer advocates report.

A high protein diet helps with weight loss

According to health experts, a protein-rich diet can help you lose weight.

Because proteins are used more slowly by the body and the stomach emits feelings of satiety more quickly. In addition, protein-rich foods can reduce food cravings and boost fat metabolism. They also keep you full for longer.

Proteins are also important for building muscle. Older people in particular benefit from this.

Dairy products such as cheese are among the best sources of protein. But advertising here often promises more than it can deliver.

Naturally high protein content

Sour milk cheese - better known as "Harzer" or hand cheese - is popular due to its inherently low fat and energy content as well as its high protein content.

Some manufacturers still advertise their products with "massive protein" or "high protein".

As the Lower Saxony Consumer Agency reports, this is the case with “Protein + Cheese” from Herz König Harzinger Vertrieb GmbH and “Protein Quäse” from Loose GmbH & Co. KG.

In comparison to a "normal" Harzer from the same cheese factory, however, it is striking that the ingredients are identical, as is the protein content of 30 grams per 100 grams.

Less cheese for more money

However, there are clear differences in the price.

"Consumers pay up to 20 percent more for the same type of cheese if the word 'protein' is on the package," criticizes Janina Willers, consultant for nutrition and food at the Lower Saxony consumer center.

According to the information, "Protein + Cheese" costs the equivalent of 10.35 euros per kilogram, the "Minis" from Herz König Harzinger Vertrieb GmbH costs 8.60 euros. The "protein teaser" costs 11.12 euros per kilogram, the normal "teaser" 10.86 euros.

"The comparison makes it clear that the manufacturers are paying dearly for their advertising," says Willers. Conventional Harz cheese is available for just 4.95 euros per kilogram.

Packaging size gives the wrong impression

Consumer advocates complain about another annoyance: The packaging size of "Protein + Cheese" gives the impression that there is more cheese in it.

In fact, the packaging unit with 115 grams is identical to the "Minis".

“Food packaging promises a lot. It is worth looking at the list of ingredients and the nutritional information and comparing the basic price on the supermarket shelf, ”recommends the nutrition expert. (ad)

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